Calculate average revenue per customer — enter total revenue and customer count to see how much each customer contributes on average. Results update live as you type.
Frequently Asked Questions
How is revenue per customer calculated?
Revenue per customer = Total revenue ÷ Number of customers. It is the mean revenue across your customer base for the period you measure.
How is this different from ARPU?
ARPU typically refers to monthly subscription revenue per user. Revenue per customer can cover any period and include all revenue types.
Why track revenue per customer?
Rising RPC may signal upsells and pricing power. Falling RPC can warn of downgrades or a shift toward lower-value customers.
What related SaaS metrics should I use?
Combine with Customer Acquisition Cost and Customer Lifetime Value to assess unit economics.
Is this tool free and does it work on mobile?
Yes on both counts. The Revenue Per Customer Calculator on draft21 is completely free with no sign-up required and works on all devices.